/ Published 01 December 2023
As we look ahead to 2024, the best practices for a solid website continue to evolve with technological advancements, user expectations, and search engine algorithms. Here are some expected practices for maintaining a strong and effective website expected to dominate next year:

Screens Compatability

As more regular screens turn to 4k, small factor devices become more popular and new browsing software scales up, web designers must take the time to accomodate for various screen resolutions and aspect ratios. It is important to design and optimise your website for a broader range of devices and interfaces as ever before. Given the increasing number of users accessing the internet via smart watches, high-res laptops, unique mobile devices (such as foldables) or even metro screens, prioritising web design responsiveness is becoming even more critical to further impress, convince your target audience and more importantly; provide consistent brand experience.

UX and Core Web Vitals

Google offers free tools to diagnose your website and basically tell you if the site is good or not. Focus on Core Web Vitals, which include metrics like page speed, interactivity, and visual stability contribute to user experience (UX). We expect for other large companies to provide insights for best practice and deeper insights for how your target audience percieves your brand. 
If you are designing a website, consider a strategic approach to differntiate and stand out. Make sure you have something to offer in terms of function and visual which your competitors do not have, while keeping it simple.  

Expanded Inputs

Considering and optimising for voice commands, gestures (i.e: hand movements in VR), or simplified user interfaces for ageing web users are a few popular examples where web designer and developer take on the challenge to meet broader user needs. If you are building a directory or a marketplace, consider maximising all types of input technologies. To be honest, it seems impossible for 2024 to develop a complete stack of inputs currently available (to work together at 100%). Focus on your target market segment for best input tech.   

Content Clarity and Conciseness

Craft clear and concise content. Users often prefer easily digestible information. Utilise headings, bullet points, and visuals to enhance content readability. Most competitive websites today, make use of good typography
If you choose a theme, stick to it throughout. 

AI Generated Content

Whether virtual video or picture (especially images), machine learning tech is advancing and creating new tools available to everyone at almost no cost. This is good because it will help you create content more relevant to your target audience. Implement personalised user experiences based on user behavior and preferences. Tailor content recommendations, product suggestions, and other elements to individual users using simple queries. 
Regularly monitoring industry trends, user feedback, and technological advancements will help you stay ahead of the curve and ensure your website remains effective and competitive in 2024.

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