Whether or not you prefer to do your business offline, you can’t ignore the power of digital marketing in today’s marketplace. Well over 60% of customer interactions with businesses happen online, and in highly sought services like electricity, this number could be higher. Therefore, it has become crucial for electricians to establish an online presence to promote their services and grow their brand, making websites an electrician’s best friend.
But even then, a lot of effort needs to be put into these websites to turn them into potent conversion tools. Much of this effort is centered around website design to provide a user experience (UX) good enough to win over potential customers. This is because UX is arguably the most important feature of any website and thus, plays a significant role in the success or failure of your digital marketing campaign.
Therefore, quality website design from a proven website designer will implement a lot if not all of the following essential features.
The best electrician websites implement a friendly design, i.e., one that is easy to use. Many of these go for a minimalist design that makes it easy for website visitors to navigate and find whatever information or services they may be seeking. And while you can go for a complex design with cool features, the key here is to keep it simple where it matters, especially with the navigation and CTA buttons.
The homepage is a potential client’s first interaction with your website. By the time they’re done with it, they’ll have already decided whether or not they’ll continue with you; so, you have to win them here. A good homepage embraces creativity, and you don’t need an artist for that- just a good website designer.
A creative homepage features a high-quality header image with a clear, unique selling proposition and conversion goal (CTA). Modern websites are embracing videos and animations in favor of static images, creating a hero image that easily captivates and communicates with the website visitor.
Another great idea is to display quality images of previous works to show the customer what you can do. The homepage should also be clutter-free with an organised display of content and clear call to action buttons.
Testimonials help win customers’ trust, making them important to any business in any industry. A good website design will either have a page for customer reviews and testimonials or implement sliders on the homepage. A customer review page can feature previous projects, total completed projects, and the number of happy customers. If you decide to use sliders, you owe your website visitors smooth transitions in between testimonials.
Electrical work encompasses different work categories. Therefore, a good electrician’s website should include different pages/sections for service categories offered, i.e., residential or commercial electrical services. This makes it easier for potential customers to sort through your services and find whatever they need.
Website responsiveness is crucial to UX, and if all the above design features are implemented successfully, your visitors should enjoy high responsiveness and low load times. The website’s design should also be mobile-friendly, an important metric used by Google to rank websites when displaying SERPs.
Good website design is crucial for an electrician’s success in digital marketing, and having all the above features implemented will boost your chances of success in the online space.